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About Billy Sarfraz

Theatre Director, Performer, Videographer & Editor

100% Optical

The South East London Docks are rich with history and as The ExCel Exhibition Centre is centred perfectly between Canary Wharf and London City Airport, you are certainly not underwhelmed when looking either side of the Excel for another one of the countless landscapes London has to offer. However, history was being created (and captured) on the inside as this was the inaugural exhibition of 100% Optical, partnered with Optometry Today.

It is London’s only annual optical event.¬†Out of the 200 exhibitors, we were camped within the Hakim Group stall.
Team Hakim happily handed out free Coffee, cake, donuts and fruits to all visitors and other exhibitors in exchange for a chat.

This 3 day event included optical equipment, frames, lenses and a live DJ in the centre of a very vibrant ExCel.